Privacy Notice

Data Controller

Chukum Inmobiliaria S.A. de C.V., with registered address in Mérida, Yucatán, México, is responsible for processing your personal data in accordance with the Mexican Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP) and its Regulations.

Privacy contact: info@chukuminmobiliaria.com

Personal Data Collected

We collect the following personal data through our contact forms and digital channels:

• First and last name
• Email address
• Phone number
• State or country of residence
• Budget range (patrimonial data handled with special care)
• Product interest

We do not collect sensitive data such as health information, biometrics, sexual orientation, or religious/philosophical beliefs.

Purposes of Processing

Primary purposes:

• Responding to your request for information about La Perla: Country Lakes
• Contacting you to provide quotes, availability, and purchase conditions
• Following up commercially on your interest in acquiring a lot
• Fulfilling legal and contractual obligations arising from any agreement

Secondary purposes (you may object):

• Sending information about new Chukum Inmobiliaria projects and the BOMA Desarrollos ecosystem
• Satisfaction surveys and market research
• Advertising and commercial prospecting

Data Transfers

Your data may be transferred to:

• BOMA Desarrollos — as master developer of Country Lakes®, for project operational coordination
• HubSpot, Inc. — as CRM provider, under confidentiality agreement and GDPR compliance
• Meta Platforms, Inc. — for advertising campaign measurement and remarketing on Facebook and Instagram, governed by Meta's own privacy policy
• Competent authorities — when required by law or in fulfillment of legal obligations

We do not transfer your data to third parties for commercial purposes without your express consent.

ARCO Rights

You have the right to Access, Rectify, Cancel, and Object to the processing of your personal data (ARCO rights), as well as to revoke your consent and limit the use or disclosure of your data.

To exercise these rights, send a written request to info@chukuminmobiliaria.com with:

• Full name and official ID
• Clear description of the right you wish to exercise
• Email address registered in our system

We will respond within a maximum of 20 business days.

Cookies and Web Technologies

This website uses the following technologies:

• Technical cookies — required for the operation of the site.
• Google Analytics — analytics cookies that allow us to understand user behaviour in aggregated and anonymous form.
• Meta Pixel (Facebook/Instagram) — a tool from Meta Platforms, Inc. that records browsing events such as page views and, where applicable, form submissions, to measure the effectiveness of our advertising campaigns on Facebook and Instagram and to show relevant ads to users who have visited the site (remarketing). This technology may collect device identifiers, IP address, and browser metadata.

You can configure your browser to reject cookies, which may affect site functionality. Additionally, you can manage your Meta personalised advertising preferences from your Facebook or Instagram account settings.

Changes to This Privacy Notice

Chukum Inmobiliaria reserves the right to modify this notice at any time. Changes will be available on this page. We recommend reviewing it periodically.

Supervisory Authority

If you believe your right to personal data protection has been violated, you may file a complaint with the National Institute of Transparency, Access to Information and Personal Data Protection (INAI): home.inai.org.mx